Click — Drive 2.0

For the Dutch Design Week a five-day event called ‘Drive 2.0’ was hosted by ClickNL with every day having its own theme. Our task was to conceptualise, through short motion graphics, different subjects so as to strengthen the identity of their streaming event. We decided to visually wrap each subject in an abstract metaphor. This way we were able to highlight the themes without the attention diverting from the essence.

By combining cloth simulation and rigging we simulated how a cube got wrapped in some protected plastic film