Tacx Neo Smartbike
Gerrit Schreurs Photography & Film

Our client Tacx managed to bring the trainer future into living rooms with the NEO Bike Smart. Every technological development they designed in the past now come together in this new trainer. Noiseless, powerful, accurate and above all; easy to use. Many of these new techniques are hidden behind the casing of the trainer and therefore difficult to comprehend for the user. By using a borescope we were able to show the technology behind this training experience. We literally dive into the trainer and show a technical world that is otherwise hidden. The film shows a fine balance between technical explanation on the one hand and the trainers's everyday convenience on the other hand.